About Matt Potts

Matthew Potts is a multifaceted professional with a diverse career spanning industries. With a background in .NET development and business intelligence, they've held key roles at BT, Lloyds Banking Group, BAE Systems, and in various IT companies. Their expertise includes Umbraco development. In 2016, they became Managing Director of Mirage Automotive Developments and, in 2018, Chief Technology Officer at Tomorrow's Journey, demonstrating strong leadership and technical skills. Matthew holds a Bachelor's degree in Electrical Engineering, a Master's in Professional Computing, and an Oracle OBIEE certification.
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About Chris Kirby

Chris has been speaking about how technology will change the automotive landscape since he published a white paper on the subject in 2017. Since then, he co-founded Tomorrow's Journey, an Enterprise SaaS platform that enables automotive brands to launch and scale fully digital solutions, working globally with the likes of Hyundai, Jaguar and Leaseplan. Chris Kirby has a diverse career spanning multiple roles in the automotive industry including as a Strategic Advisor at Autofutura Limited, as the Automotive Director at WeCreateClarity and as the Head of Business Development at FGA Capital UK Ltd. As well as speaking at events across the globe, Chris also hosts the Autocar Change Makers Podcast, where he regularly meets and engages with automotive industry leaders on the future of the industry.
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Who Are We?

At Tomorrow's Journey, we're not just in the business of mobility, we're shaping the future of it. With over 60 years of combined experience in the automotive industry, our founding team understands the unique challenges and opportunities faced by the brands today. Our platform is tailored to launch and scale diverse product models for both established and emerging automotive businesses.

We're not just here to offer tools – we're partners in progress, dedicated to understanding your needs and building solutions that propel your brand forward. Join us in shaping the future of mobility.

Our Vision

To revolutionise the automotive industry by digitising vehicle access and operations.

We want to create a world where vehicle access is fast, seamless, and sustainable.

The Heart Of

Tomorrow's Journey

Innovation

Tomorrow's Journey drives innovation, delivering modern solutions and exploring new technologies to stay ahead in an evolving automotive industry.

Collaboration

Collaboration is central to our approach, enabling tailored solutions for clients and partners that drive mutual success.

Agility

In a rapidly changing market, agility is key. We pride ourselves on being quick to adapt and respond to new challenges and opportunities.

Flexibility

The key to scalable solutions is flexibility. The JRNY platform is configurable to meet the unique needs of businesses, whether starting small or scaling rapidly.

We go the extra mile for You

You won’t find a team more dedicated to understanding your needs and building solutions with you as a true partner.

Bring future of mobility today

We’ve helped exciting  mobility brands launch and succeed in their business models with our platform and providing valuable industry insights.

Trusted by Automotive Brands Across the Globe

We are the only mobility software with a truly global presence, integrating teams, resources, and market needs across continents. Our platform empowers businesses to scale, streamline operations, and deliver truly innovative technology to a customer base around the world.

Award Winning Technology
Excellence in Technology
Winner
AFC Summer Awards 2024
Subscriptions Product Development
Winner
AFC Awards 2023
Project of the Year – bp EV Pro
Winner
RITA 2022
Customer Journey
Excellence
Winner
AFC Awards 2021
Team
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Chris Kirby
Chris Kirby has a diverse career spanning multiple roles in the automotive industry. They currently serve as the Co-Founder and CEO of Tomorrow's Journey since January 2018. Chris was previously a Strategic Advisor at Autofutura Limited from January 2018 to April 2021. Their experience includes roles as the Automotive Director at WeCreateClarity from February 2015 to April 2018 and as the Head of Business Development at FGA Capital UK Ltd from October 2013 to February 2015. In the earlier stages of their career, Chris held various positions at FGA Capital, GMAC, and Ford Motor Company. They also pursued a PG Cert. in Management and Finance at the London School of Business and Finance from 2009 to 2010.
Matt Potts
Matthew Potts is a multifaceted professional with a diverse career spanning industries. With a background in .NET development and business intelligence, they've held key roles at BT, Lloyds Banking Group, BAE Systems, and in various IT companies. Their expertise includes Umbraco development. In 2016, they became Managing Director of Mirage Automotive Developments and, in 2018, Chief Technology Officer at Tomorrow's Journey, demonstrating strong leadership and technical skills. Matthew holds a Bachelor's degree in Electrical Engineering, a Master's in Professional Computing, and an Oracle OBIEE certification.
David Betteley
Chairman
Alastair Brown
Engineering Director
Yakshi Shode
Product Director
Dan Kirby
Commercial Director
Our Leadership
Chris Kirby
Co-Founder and CEO
Matt Potts
Co-Founder and CTO
David Betteley
Chairman
Alastair Brown
Engineering Director
Yakshi Shode
Product Director
Dan Kirby
Commercial Director