Ep. 2

How SOGO is innovating flexible mobility with Karl Howkins

In episode two, we sit down with Karl Howkins, MD of SOGO, to discover how his monthly leasing mobility business changes the game for flexible usership and why human interaction is key to success against OEMs and dealerships.

Karl Howkins

MD
Sogo

Chris Kirby

CEO & Co-Founder
Tomorrow's Journey

Felix Page

News & Features Editor
Autocar

Episode Overview

Welcome to episode two of the new Autocar Business Change Makers Podcast, produced in partnership with car subscription software platform Tomorrow's Journey.


Hosted by Chris Kirby, CEO of Tomorrow's Journey, and Felix Page, news and features editor at Autocar, each episode will explore how some of the UK's most agile and disruptive companies are dramatically reshaping the automotive landscape, with unprecedented access to the executives and thought leaders driving that change.


In episode two, we sit down with Karl Howkins, MD of SOGO, to discover how his monthly leasing mobility business changes the game for flexible usership and why human interaction is key to success against OEMs and dealerships.

We also ask:

  • Why do OEMs need help to remain agile?
  • How much does up-to-date technology influence success?
  • What do the younger generations expect from subscription platforms?

The Autocar Change Makers Podcast is essential listening for all industry professionals interested in the future of automotive. To listen now, subscribe to our podcast via Apple, Spotify, Amazon, or your preferred podcast platform.

Tomorrow's Journey has launched JRNY, a revolutionary Vehicle-as-a-service platform that makes accessing vehicles for individuals and businesses easier than ever before. From subscriptions and rentals to test drives, courtesy cars and pool cars, JRNY gives fleet owners a comprehensive toolbox to create bespoke customer experiences while automating onboarding, billing and day-to-day operations. To find out how JRNY can work for you, click here.

More Episodes

MOVE Special: StoreDot's Game-Changing Battery Technology: Powering the Future of Electric Vehicles
MOVE Special: Hyundai's Mocean: Redefining Mobility through Subscription Services
MOVE Special: Unveiling the Future of Mobility: Insights from Industry Expert Mike Allen
MOVE Special: Revolutionising Battery Safety and Performance: Metis Engineering's Innovative Sensor Technology

Subscribe

The Autocar Changemakers Podcast

The Autocar Change Makers Podcast is essential listening for all industry professionals interested in the future of automotive. To listen now, subscribe to our podcasts via Spotify, Apple, Amazon, LinkedIn, Youtube or your preferred podcast platform.

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CASE STUDIES

EZOO

How the JRNY platform helped EZOO, one of the first car subscription businesses in the UK, get to where they are today.

Monday Car

Tomorrow's Journey and Monday Car have teamed up to offer a brand new car subscription product in France.